App Store Developer Account Address: What to Use

What the App Stores Publish About You

The disclosure rules are narrower than they first sound, and they depend on your account type, revenue, and region rather than applying to everyone. On Apple the trigger is being classified as a trader, and revenue from the app is the first of several factors Apple lists for that assessment.

• Under the European Union's Digital Services Act, you have to assess your own trader status, and Apple lists revenue from the app, whether through a paid app, in-app purchases, or ads, as the first of several factors, alongside commercial practices, VAT registration, and whether you built the app in the course of your business.
• Apple verifies and publishes a trader's contact address, phone number, and email on the App Store product page across the EU, and apps that did not verify trader status were removed from the EU App Store after the February 2025 deadline.
• Google Play shows only your country as the location, not a street address, for a personal account that does not monetize, though its region may require more, but a personal account that sells paid apps or in-app purchases has to show its full address, and an organization account has its legal address published either way, drawn from its payments profile.

So on Apple the public address is tied to the EU trader rules, while on Google it is tied to your account type and to whether you monetize, rather than every developer having a home address posted on every app. Apple asks every developer to declare a trader status in App Store Connect even without EU distribution, but the contact details are published only on EU product pages.

The D-U-N-S Address Becomes Public

If you enroll as an organization rather than an individual, Apple requires a D-U-N-S Number, which is a business identifier from Dun and Bradstreet tied to your legal entity, and the one narrow exception is that it is optional for government organizations. This is where many developers get surprised.

For the trader disclosure, Apple automatically populates the public address from your D-U-N-S record, and an organization enters only a phone number and email. Whatever address Dun and Bradstreet has on file for your business becomes the address shown on your App Store product page, so a home address on that record ends up public.

Keeping your D-U-N-S record on a real business address rather than your home is the cleanest way to control what gets published. You can confirm an address is valid and deliverable with our free Address Checker before you put it on official records.

Google Play: What Shows and Where It Comes From

Google Play decides what to publish mainly from two things: your account type and whether you monetize. Google's account setup page lists what each type of account shows on Google Play.

The address is not something you type into a listing. Google takes your legal name and address from the Google payments profile linked to your developer account, and the way Google tells you to change the address shown is to change that profile. If you monetize, the profile that receives your payouts can be a different one from the one used for identity verification, so check which profile Play Console shows under About you before you edit. A name or address change within the same country can be made in the Google Payments Center, while changing your country or your D-U-N-S number means creating and verifying a new payments profile.

That profile is checked against documents. Google says every document you submit for verification must match the payments profile exactly, including the address, and that unsupported documents are the primary reason verification fails. On a personal account, that means the address you can publish is in practice one that your own identity and address documents show.

An organization account adds one more match. Google requires the legal name and address in your payments profile to match your Dun and Bradstreet profile. If Google detects a mismatch, Play Console shows a notice that your organization name or address is no longer verified, with a deadline, and missing that deadline can restrict the account, which removes all of its apps from Google Play.

This is where setting up an LLC can feel like a loop. Google Play will not create an organization account without a D-U-N-S number, except for known government organizations and regions Dun and Bradstreet does not support, and the D-U-N-S record carries an address. Google notes you can request the number from Dun and Bradstreet for free and that it can take up to 30 days. Settle the business address first, put it on the D-U-N-S record and on the organization documents you will submit, and use the same address in the payments profile, so the address Google publishes is the one you chose. Our guide to getting a D-U-N-S number for an LLC covers the Dun and Bradstreet side.

If you already publish as an individual and sell paid apps or in-app purchases, your full address is on your listing now. The help pages we read describe changing the payments profile rather than hiding the address, and a personal profile has to match your own documents. Moving the apps to an organization account that belongs to your LLC changes whose address is shown, and Google handles that move through its app transfer process.

Can You Use a Business or Virtual Address?

In the Apple and Google help pages we read, neither store bans a commercial or virtual address, and there is no requirement to use a US address as a non-resident. What both platforms do is verify your information, so the address has to be real and documentable.

• On Apple, an organization never types in the public address at all. Apple pulls it from your D-U-N-S record and displays it automatically, so the only way to control what shows is to keep that record on a real business address rather than your home.
• An individual developer does enter their own display contact details, and Apple's form there accepts a street address or even a P.O. Box, but if you display an alternate address like a P.O. Box, Apple asks for extra documentation, such as a receipt or bill, showing you are associated with it. A real business address with working mail handling avoids that extra step.
• Google draws the public address of a personal account that sells paid apps or in-app purchases, and of every organization account, from the payments profile, and checks that profile against your verification documents, so the address there has to be one your documents show. Separately, Google's page on setting up a payments profile for app sales asks for a valid physical address as it appears on official documents and says PO box addresses are not allowed, without saying what else, beyond a PO box, fails that test.
• The practical test on both is that the address is real, accurate, and one you can prove you are associated with, not a placeholder.

A real US business address with reliable mail handling can meet that test when it is the address on your business records and verification documents, such as your D-U-N-S record and formation papers, which on Google means publishing through an organization account. Used that way, it keeps your home address off a public app listing, which is the actual risk these disclosures create.

What Each Platform Costs

The enrollment fees are different in structure, which matters if you are deciding where to publish first. Apple charges 99 USD a year, with a fee waiver you can request if you are a nonprofit, an accredited educational institution, or a government entity, and Google charges a 25 USD one-time registration fee. These figures were verified in August 2026, and platform pricing can change.

Non-Resident Developers

Eligibility on both stores is based on your legal entity and identity, not your nationality, so a non-resident can publish apps. The address question is the part that needs care, because a home address abroad ends up on a public listing once the trader rules or Google's rules for accounts that sell paid apps or in-app purchases apply, or from the start on a Google organization account.

• Use a real business address you control on your developer and D-U-N-S records, and keep it consistent with your formation papers.
• Confirm the address is valid before you submit it, since both stores verify what you enter.
• Remember that for an app that earns money, and for any Google organization account, the address can be published, so treat it as public from the start.

Our Silicon Valley and Los Angeles pages describe the business addresses save office offers. Use the same address on your business records and the developer accounts tied to them.

The address on your app accounts is not always private. Once your app earns revenue, Apple's EU trader rules and Google Play's rules for personal accounts that sell paid apps or in-app purchases can publish it, a Google organization account shows its legal address either way, and for an organization the public address comes from, or has to match, your D-U-N-S record.

Neither store bans a real business address, and we found no rule requiring a US one for non-residents, but both verify what you enter. Put a real, documentable business address on your records, confirm it is deliverable, and keep your home address off a listing that anyone can read.