App Store Developer Account Address: What to Use

What the App Stores Publish About You

The disclosure rules are narrower than they first sound, and they depend on revenue and region rather than applying to everyone. The trigger is being classified as a trader, which happens once your app makes money in any form.

• Under the European Union's Digital Services Act, a developer who earns any revenue from an app, whether through a paid app, in-app purchases, or ads, is generally treated as a trader.
• Apple verifies and publishes a trader's contact address, phone number, and email on the App Store product page across the EU, and apps that did not verify trader status were removed from the EU App Store after the February 2025 deadline.
• Google Play shows only the country for a personal account, but a merchant account that sells paid apps or in-app purchases has to show its full address on the store listing, drawn from its payments profile.

So the public address is tied to monetizing and, on Apple, to the EU trader rules, rather than every developer having a home address posted on every app.

The D-U-N-S Address Becomes Public

If you enroll as an organization rather than an individual, Apple requires a D-U-N-S Number, which is a business identifier from Dun and Bradstreet tied to your legal entity. This is where many developers get surprised.

For the trader disclosure, Apple automatically populates the public address from your D-U-N-S record. Whatever address Dun and Bradstreet has on file for your business becomes the address shown on your App Store product page, so a home address on that record ends up public.

Keeping your D-U-N-S record on a real business address rather than your home is the cleanest way to control what gets published. You can confirm an address is valid and deliverable with our free Address Checker before you put it on official records.

Can You Use a Business or Virtual Address?

Neither Apple nor Google publishes a rule banning a commercial or virtual address, and there is no requirement to use a US address as a non-resident. What both platforms do is verify your information, so the address has to be real and documentable.

• On Apple, an organization never types in the public address at all. Apple pulls it from your D-U-N-S record and displays it automatically, so the only way to control what shows is to keep that record on a real business address rather than your home.
• An individual developer does enter their own display contact details, and Apple's form there accepts a street address or even a P.O. Box. A real business address with working mail handling is still the stronger choice, since a P.O. Box reads as a placeholder and cannot receive everything a business needs.
• Google draws a merchant account's public address from the payments profile, so the address you use there is the one that shows.
• The practical test on both is that the address is real, accurate, and one you can prove you are associated with, not a placeholder.

A real US business address with reliable mail handling meets that test while keeping your home address off a public app listing, which is the actual risk the trader disclosure creates.

What Each Platform Costs

The enrollment fees are different in structure, which matters if you are deciding where to publish first. These figures are current as of June 2026, and platform pricing can change.

Non-Resident Developers

Eligibility on both stores is based on your legal entity and identity, not your nationality, so a non-resident can publish apps. The address question is the part that needs care, because a home address abroad ends up on a public listing once the trader or merchant rules apply.

• Use a real business address you control on your developer and D-U-N-S records, and keep it consistent with your formation papers.
• Confirm the address is valid before you submit it, since both stores verify what you enter.
• Remember that for a monetizing app the address can be published, so treat it as public from the start.

You can set up a real US business address in one of several cities through save office onboarding, usually within a day, and use it across your developer accounts and your filings.

The address on your app accounts is not always private. Once your app earns revenue, Apple's EU trader rules and Google Play's merchant rules can publish it, and for an organization the public address comes straight from your D-U-N-S record.

Neither store bans a real business address or requires a US one for non-residents, but both verify what you enter. Put a real, documentable business address on your records, confirm it is deliverable, and keep your home address off a listing that anyone can read.